To assist you in making life better for others through our products,
we will bring Designed for
Life to life through omni-channel support. We will continue to revolutionise the consumer paint
shopping journey with new innovations. Our in-store concepts and point of sale initiatives
will bring elements of the Spaces Showroom into the retail environment while we continue to
provide support for our brands with a wide range of activities such as new product launches,
promotions, incentives, point of sale and in-store activations to drive sales through your stores.
Apart from Plascon’s new television commercial, activations that take the form of true upliftment
will be used to demonstrate how Plascon works to improve lives. All digital platforms, together
with print, outdoor, public relations and POS will entrench Plascon’s new master brand
positioning to drive category awareness and sales.
Our belief is that Designed for Life deserves this exposure, as do you.
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